PROFESSIONAL EXPERIENCE
Marketing Assistant
University of Minnesota Duluth Athletics | Duluth, MN
6.2019 - present
Create and execute full marketing and promotional schedules for Division I women’s hockey and Division II women’s soccer, softball, and track & field programs, achieving the highest single game attendance for women’s hockey since the 2016-17 season
Oversee all event management responsibilities for designated sports, including scripts, gameday event staff, video board, sound system, in-game production, promotions, and fan engagement
Serve as secondary event manager at all other contests
Manage all community relations efforts, including donation requests, Bulldog Buddies kids program, and student-athlete community service
Fulfill and coordinate sponsorship agreements with 100+ sponsors
Supervise and schedule 17 undergraduate interns
Develop graphics for use in social media campaigns and athletic programs using Adobe Photoshop and BoxOut Sports
Design full season and single game credentials and review all credential requests
Collaborate with development staff and department members to host two fundraising events, raising $65,000+ for student-athlete scholarships
Direct annual football Military Appreciation game, including helmet decal design and decal reveal event with former CENTCOM Commander General Joseph Votel
Serve as teaching assistant for a course on digital marketing in sports, taught by the Athletic Director
Sports Marketing Intern
Wake Forest Athletics | Winston-Salem, NC
9.2018 - 5.2019
Promoted to lead baseball intern for the 2019 season
Controlled music and video board during baseball games, including walk-up songs for 34 players and all game playlists using SportsSoundsPro
Ideated and executed marketing campaigns for 16 ACC Division I programs
Assisted staff in coordinating and facilitating in-game promotions and fan engagement during home games, including football, men’s & women’s basketball, and the nationally-ranked men’s soccer team
Ticket Sales Intern
Minnesota United FC | Golden Valley, MN
5.2018 - 8.2018
Carried out lead development for possible partnerships and revenue-generating opportunities, distributing 1,000+ tickets
Wrote copy for group ticket opportunities
Updated 100+ patron records in CRM system
Contributed to a positive match day experience with guests during pre- and post-match group events
Completed research focused on new stadium offerings
Communications Intern, Midwest Region Produce Cooperative
Second Harvest Heartland | Brooklyn Park, MN
6.2018 - 8.2018
The Midwest Region Produce Cooperative is a member-driven organization focused on reducing produce distribution barriers and innovating, piloting, and incubating new opportunities for the distribution of produce by sharing and replicating best practice within the region.
Oversaw all communication to members
Developed, edited, and published content for weekly and monthly newsletters, increasing open and click rates by 10% and 13% respectively
Wrote 20 pages of collateral used by Volunteer Services team
Developed and managed new content calendar software for use with all future MRPC communication
Produced two webpages about the MRPC for the main Second Harvest Heartland website
Marketing & Communications Intern
National Sports Media Association | Winston-Salem, NC
1.2018 - 5.2018
Developed company website and social media platforms (Facebook, Twitter, LinkedIn) to market services to new and existing members
Designed and edited marketing materials
Conducted market research to increase advertising opportunities
Planned annual NSMA Awards Weekend
Communications Intern
Breck School | Golden Valley, MN
6.2017 - 8.2017
Collaborated with Admissions team to create strategy and develop content for inbound marketing materials
Aided Communications staff with creation of general marketing and communications publications, both print and online
Produced materials for 2017 Homecoming Celebration, including theme, strategic marketing initiatives, and event details
Reviewed and proofed all outbound publications
Teaching Assistant
Breck School | Golden Valley, MN
4.2016 - 6.2016 & 4.2017 - 6.2017
Collaborated with course instructor and advisory board to plan and execute daily academic events
Acted as the primary liaison between parents, administration, and daily speakers
Led discussions with students about key course principles, required reading, and daily reflections
Curatorial Intern
Wake Forest University Museum of Anthropology | Winston-Salem, NC
1.2017 - 6.2017
Conceptualized, developed, and installed a new exhibition at the museum featuring my original research from the summer of 2016 about the effect of tourism on the built environment using a case study approach to highlight similarities and differences between Vienna and Prague
Produced original research and written documents for museum communication
Created all exhibit programming
Accounts Receivable Clerk
Satellite Industries | Plymouth, MN
6.2015 - 8.2015
Tracked inventory, communicated with customers, and balanced accounts
Created and maintained a daily cash log to monitor incoming payments
Collaborated with sales and service representatives on an international level
Recorded all incoming payments and ensured invoices, credit memos, and finance charges were sent to customers in a timely manner
LEADERSHIP EXPERIENCE
Executive Board Member - Hospitality Chair, Marketing Chair
Wake Forest Dance Marathon | Winston-Salem, NC
10.2016 - 5.2019
Wake ‘n Shake, a 12-hour dance marathon, is Wake Forest University’s largest student-run philanthropy event. Over the last thirteen years, Wake ‘n Shake has raised over $2.5 million for the Brian Piccolo Cancer Research Fund, founded in honor of former Wake Forest student-athlete and Chicago Bears player Brian Piccolo. Between 2016 and 2019, we increased registration by 10% and fundraising by $125,000.
HOSPITALITY COMMITTEE CHAIR RESPONSIBILITIES (10.2016-10.2018):
Oversaw twenty-member team and effectively managed $7K budget
Communicated and negotiated with 100+ area restaurants, businesses, and corporate sponsors to solicit and secure food donations
Implemented innovative planning techniques for three meals
MARKETING COMMITTEE CHAIR RESPONSIBILITIES (10.2018-5.2019):
Managed all social media accounts (Facebook, Instagram, Snapchat) to promote event to students and administration
Planned and executed theme reveal and communicate with campus organizations
Developed and implemented strategic marketing initiatives
Executive Board Member & Trainer
Wake Forest University Office of Undergraduate Admissions | Winston-Salem, NC
4.2018 - 5.2019
Interviewed, selected, and trained new admissions guides through a rigorous training process
Conducted campus tours for prospective students and families
Acted as a representative of the university during school visits and Q&A sessions
Training Coordinator, Peer Education Program
Wake Forest University Office of Fraternity & Sorority Life | Winston-Salem, NC
4.2017 - 5.2019
Implemented innovative training program for new and continuing peer educators
Conducted peer education sessions for 500+ new members each year
Represented Greek students in meetings with administration and prospective families
Served as an undergraduate representative on the Greek Alumni Advisory Board
EDUCATION
Wake Forest University | Winston-Salem, NC
8.2015 - 5.2019
B.A. Communication, concentration in Integrated Communication Strategy. Minors in Politics & International Affairs and Spanish. Cum Laude.
Danish Institute for Study Abroad | Copenhagen, Denmark
8.2017 - 12.2017
Program: European Politics, additional coursework in media framing and cross-cultural leadership. Course travel to Germany, Norway, and England.
Wake Forest University Study Abroad | Vienna, Austria
7.2016 - 8.2016
Program: Anthropology, research on social stratification and urban environments. Specifically studied and presented on effects of tourism on the build environment. Course travel to Czech Republic and Hungary.
Breck School | Golden Valley, MN
8.2000 - 6.2015
SKILLS
LANGUAGE: English (native proficiency), Spanish (limited working proficiency), Danish (elementary knowledge)
TECHNOLOGY: Adobe Lightroom, Adobe Photoshop, BoxOut Sports, Canva, Daktronics, DSLR photography, MailChimp, Microsoft Office Suite, Paciolan, SquareSpace, WordPress
INDUSTRY: Copywriting, event management, event planning, game operations, project management, public speaking, research, sports marketing
HONORS & AWARDS
Dean’s List
Spring 2016, Fall 2017, Spring 2017
Spring 2018, Fall 2018, Spring 2019
Alpha Delta Pi Foundation Lion’s Share Scholarship
6.2018
D.A. Brown Award for Excellence in Writing
6.2017
Pro Humanitate Honor Roll
For logging 50+ service hours during the academic semester
4.2016
Robert J. Aarthun Award
For the student who has exemplified dedication, effort, and loyalty to Breck School
6.2015
Milburn Journalism Award
For the Breck student who has contributed the most to the field of journalism
6.2015
PROFESSIONAL DEVELOPMENT
NCAA Emerging Leaders Seminar
Indianapolis, IN
2.2020
Lambda Pi Eta Communication Honor Society
Wake Forest University, Winston-Salem, NC
Initiated 3.2018
Order of Omega Greek Honor Society
Wake Forest University, Winston-Salem, NC
Initiated 3.2018
National Association of Communication Centers Annual Conference
Presented original paper on training peer tutors in empathetic listening to empowering students
Greensboro, NC
3.2018
Charge Emerging Leaders Program
Wake Forest University, Winston-Salem, NC
12.2015 - 4.2016
National Service Learning Conference
Presented workshop on utilizing holidays as an effective means of increasing service engagement among high school students
Washington, D.C.
3.2014 & 3.2015